Tissot – Innovators by Tradition The plus sign in the Swiss Flag within the Tissot logo symbolizes the Swiss quality and reliability Tissot has shown since 1853. The watches sold all over the world, enable Tissot to be the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. Tissot stands by its signature, Innovators by Tradition. The high quality of the brand with every component is recognized worldwide. Tissot has been named Official Timekeeper and Partner of many global events such as basketball with the NBA and FIBA; cycling with the Tour de France and the UCI World Cycling Championships; motorsports with MotoGPTM and the FIM World Superbike Championship and many more besides in the sports of ice hockey, fencing, and rugby.