As one of Canada’s premier prestige jewellery brands and one of the most respected designers, manufacturers and retailers of fine jewellery, timepieces and giftware, Birks represents a heritage of trust, uncompromising quality and courteous service. Birks continues to reflect the warm and rich historical references of the past, while maintaining a fresh, dynamic and sharp focus on the future. Birks has been helping generations of Canadians celebrate their important milestones and special occasions.   Henry Birks was a pioneer. He believed in bringing magic to the special moments in people’s lives. For him, jewellery held that power. In 1879, he opened a boutique on St. James Street in the heart of Montreal. A few years later, he found a place in the hearts of Montrealers. Having established a solid identity and clientele, the company began expanding across the country in 1901. Soon enough, Canadians from every province equated Birks with a warm prestige and delightful service. With the savoir-faire and creativity of five generations of the Birks family, the company became a forward-thinking prestige brand.